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Love Beyond coaching, ActionCOACH goes West End

September 16th, 2013

ActionCOACH business coach Richard Haley admits to really enjoying working with creative companies.  His fellow franchise partners at ActionCOACH were not surprised when they found out about Richard’s own creative side! In true ActionCOACH style, Richard has composed and produced a new musical ‘Love Beyond’ over the last 11 years but he attributes its successful completion to the confidence and skills he has gained whilst developing his ActionCOACH franchise business and the time freedom his business has given him.

His musical will star world-class performing artists from West End musicals like Phantom of the Opera and Les Miserables. They will tell the incredible love story of the Bible to audiences across the country.

“My faith is an important part of my life and I wanted to express my understanding of Christianity through this musical. I had been working on the songs and story on and off for the past 11 years but only when I joined ActionCOACH in 2007, did I have the time, flexibility and courage to pull it off. So, I set up the production company for the musical two years ago and am now looking forward to the premier in October.”

With 17 musicians, 22-strong cast, and a team of 14 creatives, Richard’s musical is a business in its own right. Through ActionCOACH’s extensive initial and ongoing training and through the experience of coaching many business owners over recent years, he has learned the important marketing and sales skills necessary to make his own production company a success.  A great example of the application of Richard’s skill and knowledge is the formation of a strategic promotional partnership with the Christian charity Tearfund; Tearfund transforms poverty stricken communities in Africa, Asia, South America, Eastern Europe and also the UK and share a similar target market and values.

“We are delighted to be a charity partner with Love Beyond. Love Beyond is a professional, well-crafted, vibrant and innovative musical production that will ignite something in everyone that has the pleasure of seeing it,” says Becky Dyball, Specialist Volunteer Manager at Tearfund.

Love Beyond will be a touring musical, premiering at the Brighton Centre on 13th October 2013; already much anticipated by his fellow Action Business Coaches and the support team at ActionCOACH headquarters.  ActionCOACH’s vision is “World Abundance through Business Re-education” and the dream is just as big with Love Beyond with the ultimate goal of taking the musical all around the world.  Tickets are already selling fast for the premiere and you can buy yours at

Richard has built a rewarding business by helping other business owners succeed. If you are the type of person who finds a way to get things done, loves helping people and has a passion for learning, this is the fastest route to freedom and fulfilment that any franchise owner can enjoy.

To find out more about the ActionCOACH franchise opportunity or if ActionCOACH business coaching could help you and your business, you can contact us.