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New life of Action

Redundancy provided the investment for a future with ActionCOACH for Helen Pethybridge

Helen Pethybridge had worked in senior HR director roles for 13 years at global brands before redundancy allowed her to take time to consider her future. “It was clear that changes were coming at PepsiCo and I wanted a change but I didn’t want to downgrade, as I’d always worked with the best,” says Helen. “I’d always had the desire to one day run my own business but had no clear idea of what to do.”

Finding the right franchise
“My research online took me to the British Franchise Association’s website. I clicked through to business services franchises and found business coaching. I was immediately excited about this option, seeing that business coaching would give me the chance to be involved strategically – much wider than just HR.

I decided to take ActionCOACH through to the due diligence stage as it showed potential for a great income without topping out. At the end of January, I went to Las Vegas for ActionCOACH University, with 10 days to totally immerse myself in the culture and training to set myself up as best I could. The calibre of the trainers was excellent and that has continued into all aspects of support I have received from the UK team.

While I was training, ActionCOACH’s exclusive client generation centre was working to secure initial meetings with prospective clients and this is how I signed up my first. Whilst redundancy forces you to take stock of your life, it also provides a financial payout. This allowed me to take the time to develop my new business without feeling the pressure of delivering a salary immediately.”

Reaching the goal of £10,000 a month
“I was most nervous about selling to secure new clients. However, ActionCOACH gave me the training to overcome this. I feel more comfortable promoting ActionCOACH the service than promoting just me, Helen.

One of the suggestions at training is that we practise our client generation seminar on friends and family. I invited my old team from PepsiCo to this dry run and their feedback was really positive. I signed my second client from my first public seminar and the following clients came from ActionCOACH’s exclusive client generation centre. Each client has fortnightly one-to-one coaching and this generates nearly £5,000 a month.

My goal is to take on another four clients by the end of my first year so that I reach £10,000 a month in client income. My long-term vision for the business is to have employed coaches and a business development manager.”

In control of my future
“I’m married to Guy and we have two teenage boys. Guy travels with work and having cut out my long commute to work every day, I made two commitments to myself. Firstly, I wanted to get to watch my sons at their Wednesday afternoon school rugby matches. Secondly, I wanted a horse-riding lesson each week to improve my skills and enjoy something just for me.

Before redundancy, I was the main breadwinner in the family. It felt good knowing that I could use this redundancy money as an investment opportunity to future-proof my career. I’m now in control of my destiny, where the speed of progression is my choice and it’s up to me to decide when I want to reduce my hours, when to retire and what work I choose to do.”

If you are looking to invest in your future like Helen, you can find out more about ActionCOACH by calling the number below or watching the opportunity overview video at